Flip’d was a fast-casual restaurant concept created by IHOP to offer quick, on-the-go versions of their classic menu items. The goal was to attract busy customers with visually engaging promotions that reflected IHOP’s familiar charm in a fresh, modern way. I designed social media graphics and outdoor signage tailored for storefront display, using IHOP’s provided imagery and templates as a foundation. My focus was on crafting balanced layouts, refining font hierarchy, and enhancing visual flow to maximize impact and capture attention both in-person and online.