As Design Lead, I developed comprehensive brand guidelines that unified Mediaplanet’s visual identity across every platform. The Style Guide established consistent standards for typography, color, imagery, and tone, forming the foundation for all creative output across print, digital, and social platforms.

With these guidelines in place, I was able to expand the system into marketing and promotional applications, including brochures, product materials, event booths, and social media. This ensured that Mediaplanet’s visual language felt cohesive and recognizable across every environment, from client-facing presentations to large-scale industry events.

The Style Guide strengthened brand recognition and empowered teams to create with confidence, maintaining consistency while allowing space for creativity and evolution.