social system design

At my time at OLIVER Agency, my client at the time was Goldman Sachs Private Wealth Management and they were looking to strengthen their social media presence and connect more effectively with its audience. The goal was to create a cohesive visual system that reflected the sophistication, trust, and precision of the Goldman Sachs brand.

Partnering with the company’s creative leads, I developed a library of social media templates and abstract imagery that aligned seamlessly with their established visual identity. These assets provided structure and flexibility, ensuring each post communicated the brand’s values with clarity and professionalism.

The work established a scalable social design system, giving the Private Wealth Management division a refined, consistent presence and the tools to engage meaningfully with its audience across platforms.