Yes. But….. I dont know all of my second cousins…..or first at that.

Design has always been something I’ve naturally gravitated toward. It’s a balance of quality, structure, and the desire to improve things. Even early on, when I worked in retail, I found myself drawn to creating systems that were efficient and worked for everyone. I feel most fulfilled when I’m part of something meaningful, collaborating with talented teams to bring ideas to life.

I began my design career at Mediaplanet, where I grew from freelancer to lead designer. That experience gave me the opportunity to overhaul their brand system and modernize both their print and digital products. I treated Mediaplanet like a passion project, and I’ve carried that same sense of ownership and curiosity into every role since.

That’s when I realized—I really love this work.

Today, I specialize in brand systems, campaign design, and digital storytelling. I build scalable frameworks and lead brand transformations that help companies grow and connect more meaningfully with their audiences. My work is about finding the balance between consistency and creativity, creating systems that make brands both recognizable and functional.

My goal is to craft design systems that are visually strong, purposeful, and built to last, helping brands communicate with clarity and confidence.

Outside of design, I’m a cat mom to two, a gamer, and someone who loves spending time at the farmers market or finding a new well-lit restaurant with my fiancé.